The Top Selling Products on Amazon in 2018
Today I would like to show you top selling products on Amazon. As a matter of fact, i believe everyone would find it fascinating to know which items are top sellers on Amazon and why is very important for any seller to understand in reason behind it. In this post I will show you:
Best selling items on Amazon at present and Past market performance of top selling items on Amazon Future product that are trending and will still trend in 2018.
TOP Best Selling Items On Amazon2018.
Trying to understand which items are best selling on Amazon and why can seem daunting and that is why I encourage starting at the source, that is beginning with Amazon itself. Amazon as compared to other online selling platforms, has a high exposure of how changes take place in e-commerce and as such offers sellers a reasonable resource:
These are the top Amazon selling categories and items as of the time of putting this post together. I will analyze why these are the top selling items and what insights and breakdown we can grab from this information:
Games and Toys.
Surprise Confetti Pop Collectible DollsKids Car & Toy CarpetAnti-Chafe Balm (which doesn’t seem like a toy but is categorized as such by Amazon)
Games and Toys as a category has top selling potential as children are some of the most excessive consumers on the market. When it comes to selling toys it is important to keep an ear to current fads and trends as this is a very unstable dynamo category.
I don’t understand why Amazon categorizes Anti-Chafe Balm as a toy but regardless of category this is a great example of a top selling product in what I call ‘Medical, Health and Wellbeing’, this category tends to be a timelessly top seller not only on Amazon but also on other e-commerce sites as people are constantly concerned about their health and wellbeing and are willing to pull out cash in order to feel happy.
Take a look at “Account Suspension” to “eCommerce awards”, you’d discovered we’re sharing almost everything from our journey to $4.5M in yearly sales.
The Electronics Category
Alexa TV RemoteAlexa Echo Dot Smart SpeakerFujifilm INSTAX Mini Film
All Electronic Gadgets in general are a hot, top selling category especially these days when people are constantly looking to go for dating. That said, this is a very volatile category and trends rain supreme. One day ‘Alexa’ is at the top of the charts and the other it is the Apple watch. A clear pattern in experts opinions though are technology which uses some form of AI or Artificial Intelligence like Alexa or technology which supports human activity like the Apple watch.
Camera & Photo Category
Fujifilm INSTAX Mini FilmFujifilm Instax Camera.
The Fulifilm INSTAX made it into one spot in the Electronics category and holds all three spots in the Camera & Photo category. This is the only product on the list which the product itself or its complementary add-on (in this case instant film) takes up 4 spots! This is an extremely well selling item!
But in my opinion, the item itself is less important than the social context. As you know ‘selfie’ culture is rampant as well as an entire generation of people who want everything and they want it now. This very relevant facet of current western culture has a large bearing on top items selling on Amazon. Today Fujifilm is very popular due to its instant and ‘selfie’ capabilities. But once we understand why this product is so successful we can begin to make educated speculations about future top selling items on Amazon such as selfie drones for instance.
Video Games Category
$10 and $20 Playstation Store Gift CardDonkey Kong Nintendo Switch Game.
It is very telling that two thirds of the items in this category are ‘gift cards’ and not exact games. Here too we can see social trends impacting best selling items on Amazon. Customization and personal taste in the world of commerce are very trendy. When people buy a gift for a teen for instance, they do not want to tell him or her which game to like but rather give them the free will to decide. Items which offer this type of fluidity are seeing an upsurge in large categories.
As far as Donkey Kong for Nintendo goes, this is a ‘classic game’ on a classic ‘console’ and these types of retro games such as ‘Mario Brothers’ and the likes will often be in large scale.
‘Magnolia Table: A Collection of Recipes for Gathering’‘An extreme Loyalty: Truth, Lies and Leadership’‘I’ll Be Gone in the Dark: One Woman’s Obsessive Search for the Golden State Killer’
Here let’s scrutinize these titles and why they are common:
Magnolia Table is a cookbook which is really about bringing family and friends together. Today people feel disconnected as a result of advance in technology, Social Media and television and this book feeds off sentiments of countering these alienating trends. A great Loyalty, a book by James comey, former director of the FBI talks about current political occurrence such as the Trump-Russia affair and the Hillary clinton email investigation – updated events, scandal and key powerful potentials consistently make for top sellers on Amazon which started as a book selling category since in 1994. For example, “I’ll Be Gone In The Dark” is a book based on true occurrence of a serial rapist and murderer in California in 70s and 80s. Agree or disagree with me, violence has often intrigued the human psyche and will continue to do so for the foresight pending. Expect to see more crime, rape and serial killer titled books at the top of Amazon’s virtual bookshelf and at the front of their online store.
Clothing, Shoes & Jewelry Category
High Waist Yoga PantsNativeJefferson Slip-On Sneakers Play Baby Boy’s Flap Sun Protection Swim Hat.
Yoga, the long been existed part of new age western yuppie culture as are other products such as Yoga mats, goji berries and a variety of other Far Eastern influenced items.
Stylish and cool shoes such as ‘Crocs’ and now ‘Native Jeffersons’ are here to stay. People like the bright colors, comfort and perceived stylishness of these accessories.
Breaking down Amazon Top Sellers – Pay attention to time!
Once we take a look at specific items on Amazon and analyzed why these are currently ranked as top selling items, I want to move your attention to a case study of Amazon’s past fiscal quarters in general and specifically Q2 in 2017. By looking at this data we can learn from the past which will provide us with probable indications for the future.
Q1, 2 and 3 are typically slower months when selling on Amazon in comparison with Q4 (October 1st to December 31st) but looking at recent data which shows peaks in sales in Q2, 2017 – it would seem that shopping habits on Amazon are shifting.
The major statistics here which can better us grab the understanding and preparation for these changes are: Revenue on Amazon for Q2, 2017 was $37.9 Billion which is $8 Billion more or a 25% increase when compared with Q2, 2016.
This data tells us that Q4 is still in the lead but Q2 is creeping up from behind and sellers should be seeing a flashing neon light which says:’start paying attention and focusing on Q2!’.
It’s both eye-catching to understand the particular products are top sellers in which quarters. Most sellers on Amazon don’t think about timing except for holidays perhaps – but time of year has a larger bearing than one might think on which items are top selling on Amazon. As we all know that timing is almost everything in life but more importantly with Amazon!
Amazon Spring Fashion Category
Everyone says Spring has long been the king of fashion and it turns out that spring correlates with Q2 (April 1st to June 30th). The mantra Fashion = Spring is a long standing cultural norm as this season symbolizes rebirth which in consumer culture means shedding last year’s collections in favour of whatever is ‘a la mode’. And as online consumer culture mushrooms, fashion is becoming one of Q2’s top sellers on Amazon.
Fashion is becoming one of Q2’s top sellers on Amazon.
Amazon understands this trend and is embracing it by among other things hosting Amazon Spring fashion shows across the globe such as the one recently held in India.
Major fashion brands are also riding the wave such as Gucci which saw a 40% increase in sales in Q2, 2017, weighing in at a whopping $1.8 Billion in sales.
Other contributing factors to fashion’s prominent positioning on Amazon in Q2 include:
Top fashion sales in brick & mortar outlets which lead to individual sellers reselling their bargains on Amazon for a profitAn upsurge in consumer placement of fashion listings on Amazon during this time period
Gardening And Environment Category
Q2 also sees an upsurge in the sales of products which are related to gardening or which are environmentally friendly. This is due to the fact that people are spending more time outdoors and the world is in bloom.
In every winter, products that reduce energy consumption have higher sales on Amazon.
Also in spring and summer products produced in environmentally encouraging ways as well as biodegradable products lead the way.
It is worth targeting that the target market for these type of products tend to prefer buying from smaller, family run, local suppliers with:
Pruning scissorsHosesHumane pest traps and the like all seeing healthy sales numbers.
As I already mentioned and as most of you know, spring and summer is when people, especially in America spend a lot of time outside – this means two categories beyond gardening also get a tip in this time:
Lawn furnitureBBQ utensils and related items
Despite having fat profit margins, larger more expensive items are such as BBQ grills or lawn furniture sets tend to be harder to sell on Amazon. But items in the $10.00-$50.00 range make for top sellers on Amazon and in this category include:
Fold Up tables and chairsTents and camping chairsGrill scrubbersOutdoor cooking utensils and accessories such as this apron:
Fitness(Home Fitness) Category
When spring rolls around, people start remembering that summer is around the corner and of course start remembering that in summer, you go to the beach and wear exposing clothing such as bikinis and bathing suits. Time-strapped people start scouring the internet for home exercise equipment and gadgets in one last desperate attempt to be in shape for beach season. Items such as:
Amazon Top Trending Products 2018
Since the beginning of this post, we’ve discussed items that are top selling on Amazon in the present and the past but one final aspect to look at is future product that will move.
Which products will be top 50 or 20 on Amazon in 2018? To be sincere, nobody knows in conclusion, but educated insight predictions and analyses stated a special place in the world of online/offline business and e-commerce.
The best route for small e-commerce retailers or large companies to really test the their efficiency and see if a product has real market demand without laying out hundreds of thousands of dollars is by using crowdfunding platforms. starting from Kickstarter to Indiegogo and beyond, in recent years success on these websites has translated into immense success on Amazon and eBay. This is one key metric to keep in mind among others when trying to predict e-commerce trends on Amazon.
There are 2 items which have a high potential of reaching top selling products on Amazon in 2018:
i. Laser engravers.
Cubioo, a small, portable and user friendly laser engraver is a perfect example of a crowdfunding success which is starting to gain traction on Amazon platform. The product raised close to $800,00 dollars, way beyond its $25,000 original goal on a crowdfunding platform. The enthusiastic response has pushed this product into Amazon prime and is currently rated with five stars and has received rave reviews. This is a very niche oriented, highly affordable product which may very well gain traction on Amazon over the course of 2018.
ii. Ear wax personal hygiene kits
I was about to doubt this product but an open mind and a little background check helped win me over – as they say, the kids got potential! Q Tips are becoming passée as people are ever more conscience of personal hygiene – ear wax removal kits are gaining popularity most importantly since 2016:
Some retailers are starting to enter the market on Amazon. This could be a great opportunity to enter the personal hygiene market and tap the early adopters market.
There you have it, these are the top selling items on Amazon of the past, present and future. I hope you enjoyed reading this post and that you found it u actionable and enjoyable. Your comments below are appreciated as often.